LinkedIn’s Midlife Crisis: Why your feed now looks like TikTok

Why LinkedIn is cosplaying TikTok, how it’s quietly winning the attention war, and what happens when networking becomes entertainment.

Apr 22 • 

Matt

1

The AI Therapist Trap: Why mental health apps are failing their users

In 2022, the National Institute of Mental Health estimated that 1 in 5 U.S. adults lives with a mental illness.

Apr 6 • 

Matt

1

March 2025

Why Duolingo’s Gamification is a Trojan Horse

How Duolingo hacked human psychology, why its “free” model is anything but, and what happens when learning becomes a loot box.

Mar 12 • 

Matt

February 2025

TikTok’s Hidden Playbook: Why Short Video Is Eating the World (Again)

TikTok isn’t a social app. It’s a parasocial operating system, and it’s colonizing industries far beyond dance challenges.

Feb 19 • 

Matt

10

1

Why Spotify’s Podcast Bet Failed

Spotify didn’t just fail to dethrone Apple Podcasts or conquer audio. It committed one of the most expensive unforced errors in tech history.

Feb 6 • 

Matt

5

1

January 2025

How to Monetize a Cult Following: Lessons from MrBeast and Notion

Let me tell you a story about two very different cults.

Jan 28 • 

Matt

1