“The value chain” is the DNA of business

An introduction to one of Michael Porter’s most enduring frameworks

When a biologist looks at a dog, they don’t just see a friendly bundle of fur, like we do. Instead, they see a complex web of causal relationships and structures. It’s not just a creature—it’s a puzzle.

To solve it, they use fundamental frameworks like DNA, organs, and cell division. And they’ve gotten incredibly good at it. For example, we can now engin…

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