The Four Strategies

How to understand the essence of any business

There’s really only four competitive strategies:

  1. Broad + differentiated

  2. Broad + low cost

  3. Niche + differentiated 

  4. Niche + low cost

Of course, this might strike you as a wild oversimplification. But I want to convince you that it’s not.

In fact, I believe this lens is one of the most powerful tools that any founder, operator, or investor can have. Because it cu…

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