PepsiCo goes DTC

One new strategy. Two new websites.

PepsiCo — the $180 billion conglomerate that owns a wide assortment of food and drink brands — is feeling the coronavirus recession. People aren't buying their products in restaurants. They're not buying them in movie theaters. Same thing at stadiums, bars, and airports. Q2 is not looking great.

And so, to make up for it, they’re starting a startup. The …

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