Disrupting Disruption: Alex Danco

Two theories; one of them good

Welcome to part 3 of my series on disruption theory!

In part 1, we covered the classic version of the theory as articulated by Clay Christensen in the 90s. And then in part 2, we explored Ben Thompson’s critique of disruption. Now, we’re turning our attention towards an up-and-coming and massively underrated strategy thinker: Alex Danco!

Alex works at Sho…

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